Will that letter to the Roseville home seller really work?

Dated: 08/17/2018

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The real estate market in some areas is slowing down; but if you're still in a hail storm of multiple offers, you'll want to go the extra mile to get your offer accepted.  Be overly prepared, especially if you really want that house!

If you’re a Roseville home buyer wondering if this means of outreach to the home seller will help, the answer is maybe; but why not give it a try, right? You do have to consider the context before writing such a letter. It won’t work in all situations.

If you do choose to write the letter, here’s some things to think about:

Who is your audience?

Who exactly is the seller of this beautiful home? If you truly love the home and want to put your best offer forward, you need to learn as much as possible about the seller. How do you learn about the seller?

You’ll get a lot of help from your agent on this.  They speak to the seller’s agent to find out who they are, where they’re from, why they’re selling, what their situation is, and so on. They’ve talked to the seller’s agent and will give you input but do some research too.  How? Google and Facebook, of course!

The more you know about them, the easier it will be to properly reach out and write a compelling letter to them.

Make a special appeal to longer term owners

Sellers that have raised a family in that home are typically the best audience when it comes to writing a letter. They’ve built memories with their kids and have emotional ties to your new house. By touching their emotions you will find the letter can help in many situations - even if it’s a little bit. These sellers want to know who you are; who will be living in their home, making new memories there, and how long you plan on living in that home. Write a compelling and heartfelt letter. Let them know you don’t plan on demolishing the home, but rather, living there for years and making new memories while you’re there. All of these positive emotions will help build a tie with the seller.

Don’t waste your time if you’re dealing with investors  

If the owner of the home has simply used it as a rental property for years, a letter won’t do any good.  They aren’t emotionally attached to the house. The bottom line is what investors typically care about. So, it won’t do you much good to tell them how you plan on building a future with your family, these investors simply want to know how much of a profit they can get when selling. If you’re dealing with investors, bypass the letter and simply submit your best offer possible. Since the letter is going to fall on deaf ears, make your offer one they must accept.

Build a connection  

Do what you can to connect with the seller. When you look at the house look the family photos, the art or decor that adorns the walls and furniture.  See what they collect, what their interests are, their hobbies. Any connection or tie you can make between yourself and the seller will help and work in your favor.

When you connect, you learn who they are and what they like. If you notice trophies or memorabilia in the home, mention it in your letter. If you share a favorite sport, definitely tell them about it. These ties might help make you a more memorable buyer, and will allow the seller to connect with you on a deeper level when considering offers on the home.

In competitive situations you have to sell yourself as a buyer. So, take note, learn who the seller is, and do your research. With the right seller in a competitive situation, a well written and direct letter to the seller can make a world of difference. In fact, it may be what pushes you over the top when the seller is trying to decide which offer to accept on the home.

If you want help with anything home buying related, reach out!

Best,
Vicki
650-888-9268

image credit: https://www.pexels.com/@solliefoto

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